In Use - Project

The Loft Bar

Cocktail stools in Opera colour Cobalt by Zepel FibreGuard | Photograph by Jack Robinson

Cobalt

Zepel FibreGuard

Born out of a desire to reimagine what a sports-focused hospitality venue could be, The Loft Bar in Christchurch’s central city is a modern space where style, culture, and sport come together.

Local design firm Element 17 were enlisted to create a venue that felt elevated, inclusive, and intentionally different from the traditional sports bar.

“We wanted to create a venue where sport plays a meaningful role in the atmosphere but doesn’t dominate it,” says Naomi Edwards of Element 17. “We explored how this energy could be translated into spatial language and materiality, without falling back on masculine clichés or visual clutter.”

“This meant designing elements that would speak to a shared cultural love of sport, while also being sensitive to a broad audience by elevating the overall design to welcome guests to enjoy a game or just enjoy the atmosphere over evening cocktails.”

Vintage sporting elements and artworks, such as the custom-built, elegantly oversized tennis racquet chandelier, nod to the venue’s purpose without overpowering the space.

Drawing inspiration from the architectural language and vintage charm of New York’s quintessential loft hospitality spaces, velvet and leather upholsteries, layered lighting, and brass details soften the brick veneer and timber clad beams.

"It’s a social and cultural shift in what a sports venue can be: stylish, approachable, and full of genuine atmosphere."

Naomi Edwards
Booth seating in Cordial colour Emerald & cocktail stools in Opera colour Cobalt both by Zepel FibreGuard | Photograph by Jack Robinson

Booth seating in Cordial colour Emerald & cocktail stools in Opera colour Cobalt both by Zepel FibreGuard | Photograph by Jack Robinson

Cobalt

Zepel FibreGuard

Emerald

Zepel FibreGuard

“The colour palette of rusted tones, deep navy, emerald, and burgundy bring warmth and character while evoking the grit and glamour of the city. Adding a subtle timeless edge without feeling overly polished.”

Booth seating and cocktail stools in Zepel FibreGuard’s heavily bruised and exaggerated corduroy high performance velvets offer dramatic colour and tactility to The Loft Bar. “Material selections were made for durability, richness, and sensory appeal … retro yet luxurious velvets add to the plush texture yet make a statement around the venue.”

“The core design inspiration came from the idea of sport as a shared cultural experience … By being intentional with every design choice, from layout and materials to the way we curated sporting elements, we were able to shape an environment that invites people in – whether they’re there for the game or not.

“The result is a hospitality experience that feels fresh and relevant, reflecting how people want to connect today. It’s a social and cultural shift in what a sports venue can be: stylish, approachable, and full of genuine atmosphere.”

 

Products used:

Custom cocktail stools in Opera colour Cobalt by Zepel FibreGuard

Booth seating in Cordial colour Emerald by Zepel FibreGuard

 

Interior design: Element 17

Photography: Jack Robinson

Cocktail stools in Opera colour Cobalt by Zepel FibreGuard | Photograph by Jack Robinson

Cobalt

Zepel FibreGuard

Cocktail stools in Opera colour Cobalt by Zepel FibreGuard | Photograph by Jack Robinson

Cobalt

Zepel FibreGuard

Booth seating in Cordial colour Emerald by Zepel FibreGuard | Photograph by Jack Robinson

Emerald

Zepel FibreGuard

Custom-built tennis racquet chandelier, built in collaboration with local craftspeople | Photograph by Jack Robinson

Custom-built tennis racquet chandelier, built in collaboration with local craftspeople | Photograph by Jack Robinson