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Journal

FibreGuard | Life gets messy

Worry less, live more

The way we use our homes has changed dramatically in recent decades. Not only are they open plan, but we also dine, lounge, work, play, and exercise in every space. But as the way we live changes, we are putting more pressure than ever on our furnishings.

Usually reserved for commercial spaces, FibreGuard’s high-performance attributes are now readily available for residential interiors. Surpassing our expectations, FibreGuard is more than stain-resistant, easy-clean, and anti-microbial. It is more than practical – it is beautiful in appearance and feel.

 

Inherent stain resistance

Furnishing your home with specialist stain-resistant fabrics doesn’t mean you need to turn the house upside down looking for a specific cleaning product or engage an expensive professional to remedy every spill. In fact, it means the opposite.

With FibreGuard you can spend five stress-free minutes cleaning it yourself with misted water and a microfibre cloth. Unlike topical treatments FibreGuard offers inherent protection, so fabrics can be spot cleaned as many times as you can splash spaghetti bolognese or smudge your lipstick.

Where topical treatments are sprayed onto the fabric surface, acting as an adhesive for the stain to stick to, FibreGuard is applied to the yarns before they are woven – meaning it is inherent in the fabric.

Capable of withstanding 50 commercial cleans, inherent stain protection allows you to relax when your dinner guests have a little too much fun and spill something. You won’t need to pretend it’s all right; it really will be.

Robert Street, our North Island Sales Manager, has experienced his fair share of soirees.

“When a spill occurs on FibreGuard, you nip to the kitchen and grab a roll of paper towels and a plate,” says Robert. “Tear off a handful of paper towels to soak up the spill, then lift the plate into the air and drop the paper towels onto it, because you don’t want to stain the floor. Keep repeating that until it’s gone, and it really is okay.”

Take it from the expert: “you can get almost anything out with paper towels and adrenaline.”

Antique

Canyon

Camouflage

Tailored to modern living

In home furnishings, two things are guaranteed: it will fade, and it will get dirty.

With this in mind, we recommend assessing the UV resistance and cleanability of a fabric before falling in love with the look and feel. Washability and cleanability are central to modern living – maintenance needs to be quick, easy, and affordable.

Our easy-clean, low-maintenance, beautiful fabrics are the perfect setting for visiting (or resident) little people to enjoy making a mess. There’s no need to be upset by grubby feet and sticky hands on your sofa – new or otherwise – because FibreGuard is designed to let you live in the moment.

FibreGuard fabrics have been tested and re-tested to ensure they satisfy busy lives and meet high expectations. Additionally, being Oeko-tex 100 certified we are confident that FibreGuard is safe for your family, pets, and the environment.

So, who is FibreGuard for?

According to Robert, “If you live alone and never want to see anyone, then you don’t need it. If you’re not that person, then you need it.”

FibreGuard protection can be found throughout our ranges, spanning a myriad of designs, textures, and price points – from matte fabrics to those with lustre and plush velvets.

“You can use Staunch, then add something else and they still speak to each other. You can use Tahiti and add a tweed like Gabrielle, or a velvet like Vela,” says Robert. Keystone, one of our best-selling FibreGuard fabrics has a dry, natural cotton texture. “It looks fantastic made-up; it seems extremely high-end and your hand slides across it. It feels soft and, in our mind, we associate soft fabrics with natural fibres.”

Catering to every interior scheme, our FibreGuard colour palettes stretch from the petrol and ink blues favoured in coastal environments to vibrant jewel tones and earthen shades.

In line with enduring minimalist trends, lighter colours are growing in popularity as it becomes clear that an oyster-coloured sofa need not only exist on your mood board – with FibreGuard you can maintain in yourself to keep it looking beautiful.

EXPERT TESTIMONIALS

“From my experience of having FibreGuard and a child and two dogs, I have a few stories!

My daughter spilt aqua food dye on one of my chairs and I was like, ‘you’ve got to be joking’ because I went for a light colour. She spilt bright blue on it and my husband said, ‘you told me you had this fancy technology blah blah blah’ and I said, ‘oh yes, yes I do.’ So, food colouring came off with the wet cloth, not a mark to be seen which was epic.

Then, unfortunately, we had a fire in our home. The fire department threw my dining chairs aside and damaged them, they were covered in soot. But all we did was wipe them with a damp cloth and they were good as new. From that perspective – gamechanger.

Bright hair colour comes out too, we’ve tried it. We’ve wet my hair and taken the soapy colour and put it onto a piece of Tahiti, we couldn’t spot clean it we had to really get in there, but it all came out. I’ve got a little swatch of it in my FibreGuard box and people go ‘what about your hair colour,’ trying to be clever, and I’m like ‘this is it,’ and it works. It all works.” Charmaine Fisher, Account Manager (SA)

 

“One of my customers had a bird come in and have a little accident all over their sofa. When they tried to clean it, it came off straight away. She sent me an email saying, 'I cannot believe it. I was prepared to recover this thinking it had sunk in and stained it.' And she was able to completely remove it.” Alana Ryan, Account Manager (VIC)

 

“A customer was delivering a sofa to their client and it was in one of the natural colours. The delivery guy hit into a brick and he bled straight onto the sofa. Once they'd put it in the house they said, 'Oh my gosh, he’s bled onto it.' We said, 'Don’t worry, it’ll be fine - a little water and there's nothing to see here.'” Amber Molloy, Account Manager (NSW)

Pairing the protection of commercial attributes with the aesthetic appeal of luxury residential living to meet the needs of modern lifestyles

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