Concerns around mental health continue to impact our daily lives personally and through mainstream media. Colour has an enormous influence on people’s reactions to spaces and designers are working to create schemes that promote optimism. Green is nature’s neutral and was selected as the Colour of the Year by five of the world’s leading paint companies. Forecaster, Jaye Anna Mize attributes this cohesion to the fact that green is “closely tied to conversations about nature and sustainability—more recently, it’s been trending in wellness,” she explains. “Consumers are prioritizing mental health and well-being, and greens are associated with self-care and nourishment.”
When predicting trends, “brands look at colour from a psychological perspective, and the paint colours they choose tell a bigger story about consumer behaviour,” says Mize. “As consumers, we are overstimulated and in need of more calming spaces, and earthy colours help us stay connected to nature, even when we're indoors.”
Mokum recently investigated Ikigai, the Japanese philosophy centred on finding joy in life by looking outwards to the flora and fauna surrounding us, be that literally or through escapism to another time and place. The soft greens present in the Ikigai collection have become increasingly popular in interior design circles.
Earthy shades of green inspired by the outdoors brighten spaces while acting as a muted neutral, reminding us of the resilience and rejuvenation of nature after a period of distress. Global supplier, PPG Paints selected Olive Sprig for 2022, a green that represents regrowth and renewal – new life for a new year. Market research by the company concluded there was a 240% increase in searches for green colours year on year.
The nostalgic, mid-tone green with silver-grey undertones named Evergreen Fog is Sherwin-Williams’ Colour of the Year for 2022. Colour Marketing Director, Sue Wadden, says the choice was influenced by the design trends for sustainability and organic living. “From a colour psychology standpoint, green is the colour of nature, revitalization and growth. Evergreen Fog is soft and delicate — like a seedling emerging, it doesn’t come out intense. It’s subtle,” says Wadden.